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This collaboration aims to incorporate Transak as the exclusive payment gateway for Immutable’s innovative zero-knowledge Ethereum Virtual Machine (zkEVM). This integration is poised to redefine the gaming landscape, merging conventional fiat payment methods with the rapidly evolving Web3 gaming world, thus promising improved user experiences and greater accessibility in digital gaming platforms.
Blockchain Gaming Sector Witnesses Surge in Immutable X Token
In a related development, the blockchain gaming industry has reached a new height with Immutable X’s IMX token experiencing a significant value increase. This surge, which saw the token’s price climb over 7% to $1.56, follows a bullish forecast from VanEck, a prominent investment management firm. VanEck’s report anticipates a notable rise in the token’s market standing, linked to the expected launch of several major blockchain-based video games in 2024, placing Immutable’s IMX token at the forefront of this thrilling new era in gaming.
The partnership with Transak represents a groundbreaking step in bridging the gap between traditional fiat payments and the emerging Web3 gaming environment. Transak’s integration into Immutable’s platforms, including Immutable Checkout and Immutable Passport, is set to revolutionize the gaming payment landscape, offering a seamless blend of fiat and Web3-based payments within gaming environments.
Transak brings a wealth of experience in payment solutions, including an on-ramp, off-ramp, and NFT payment service, supporting popular payment methods like credit/debit cards and mobile payment options. Harshit Gangwar, Transak’s marketing head, highlighted the significant role their payment service will play in powering in-game digital asset transactions, set to be utilized by numerous high-quality games launching in the near future.
Michael Powell, head of product marketing at Immutable, confirmed that Transak’s initial integration will be featured in Immutable X’s flagship Web3 games, such as Guild of Guardians, Gods Unchained, and Cross The Ages. This move exemplifies the growing synergy between traditional payment methods and the Web3 gaming sector.
Transak’s Established Reputation and Global Reach
Known for its reliability in payment infrastructure, Transak is utilized in over 350 applications, including major Web3 wallet solutions and games backed by Animoca Brands. Transak’s global reach spans 160 countries, supporting over 20 payment methods and more than 170 cryptocurrencies across 75 blockchains.
This partnership between Immutable and Transak is not just a business deal but represents a significant leap in the evolution of Web3 gaming. By integrating traditional payment methods with blockchain gaming innovations, they are setting new standards for accessibility and convenience in the gaming industry, potentially catalyzing wider adoption of Web3 gaming worldwide.
VanEck’s optimistic report on Immutable X’s IMX token, anticipating a surge in value due to upcoming blockchain games, has sparked considerable market interest. The IMX token showed a remarkable increase, attributed to VanEck’s positive outlook on the potential of upcoming high-budget blockchain games. VanEck emphasized the well-designed token model of IMX and the promising prospects of games like Illuvium and Guild of Guardians as key growth drivers.
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